TRAVEL SEO (Search Engine Optimization)
Don't rent your visibility on Google, own It.
OTAs rule global search with massive budgets. You can’t outspend them, but you can outsmart them locally. Your strategy? Dominate "Near Me" searches and capture tourists the exact moment they arrive.
Understand why competitors are stealing your bookings
When a traveler searches for a tour on mobile, three players dominate the screen: Paid Ads, the Map Pack, and OTAs.
The hard truth: If you aren't in the top 3 map results and your best reviews are locked inside external platforms like TripAdvisor, you are effectively invisible to Google.
At PRIMARIU we don't do generic SEO with vanity keywords. To reclaim your territory on top, we execute Local Visibility Engineering, supported in three main pillars:
Capture High-Intent Local Demand
We don't chase vanity rankings for generic keywords that bring zero revenue. Our absolute priority is to dominate search results for the ready-to-buy tourist standing within a 5km radius of your door by:
Optimizing your Google Business Profile
Ensuring your NAP data (Name, Address and Phone Number) are consiste across the web
Consistently publishing Google Posts to signal the algorithm that your business is active
Reputation Centralization
While TripAdvisor reviews strengthen their platform, Google reviews build your greatest financial asset. It is imperative to reverse the current feedback loop, shifting power away from OTAs and channeling authority directly to your domain:
Implementing automation systems (via TourOS/Email) that drive reviews directly to Google.
Boosting your reputation to surpass competitors with longer market presence.
Web Performance Engineering
Google penalizes slow websites, and so do your customers. We ensure your site remains visible to search engines and competitive through:
Core Web Vitals compliance optimizations.
Implementation of structured data and semantic schema (Schema Markup).
Indexing restructuring to prioritize mobile-first indexing.
The Strategic Operator Profile
More than just a marketing tactic, SEO is the construction of a digital asset. It requires analytical depth and technical rigor that only make sense for those who view it as a mid/long term investment, rather than a quick fix.
For this reason, this strategy is exclusively designed for tour operators aiming to build Google authority and reduce OTA dependency, not for those looking for generic blog posts or cheap backlinks.
Perguntas frequentes
No reputable consultant promises the top position, as this violates Google's own guidelines. What we contractually guarantee is increased local visibility and increased conversions via maps.
It is not mandatory, but it helps. However, if your current infrastructure is slow or has serious technical errors, we will indicate the necessary corrections, regardless of the platform you use.
SEO is a medium-term investment. Typically, technical corrections generate some impact in the first month, but the consolidation of authority and ranking typically occurs between the third and sixth month of continuous work.
The power of SEO optimization in evidence
Results obtained through the application of our integrated method in real operational contexts.
40%
Increase in local searches in only 3 months for a Tour Operator in the Douro region
Digital invisibility can be costly for your business
Google is one of your most important sales channels. Don't leave it empty.
