Travel Ads & Performance
Traffic without revenue is not an investment. It's a cost.
We design paid media systems for tourism operators who care about efficiency, not just visibility. Every campaign is built to support sustainable growth and direct revenue.
Sales Engineering Before Media Spend
High-performance campaigns cannot compensate for low-performance infrastructure. Before launching ads, we focus on strengthening your sales engineering, from tracking and funnel logic to product structure and conversion flow.
Technical audit of booking engine latency and checkout friction
Tracking infrastructure repair (GA4 & Conversions API)
Strategic alignment of commercial inventory with seasonal demand
Google Ads & High-Intent Search
When a traveler searches for "Douro Valley Wine Tour", the decision to buy has already been made. Our role is to ensure the transaction happens on your site, not through a high-commission intermediary.
Defensive Brand Bidding: We bid on your own brand name to prevent OTAs (like Viator or GetYourGuide) from hijacking your direct traffic at the last mile.
High-Intent Keywords: Rigorous exclusion of informational queries (negative keywords) to focus budget strictly on ready-to-buy users and maximize ROAS.
Direct Booking Modules: When applicable, we position your official inventory as the primary booking option inside Google’s travel ecosystem, reducing OTA dependency and capturing demand earlier in the decision journey.
Auditing & Financial Visibility
Performance only exists when revenue is observable. We build measurement systems that turn marketing from an assumption into a financial signal, making every decision traceable to its economic outcome.
Revenue Leak Detection: Identification of friction points where demand exists but value is lost before confirmation
End-to-End Value Linking: Clear connection between investment, booking behaviour and realised revenue
Decision-Grade Reporting: Analysis designed for operators and founders, focused on margin, efficiency and cost of acquisition, not surface-level activity
The Tourism Investor Profile
This work is not designed for experimentation. It is built for operators who already understand their product, their capacity and the economics of growth, and who see marketing as a financial system, not a tactical expense.
Successful partnerships require operational readiness and a shared commitment to measurable outcomes, where media, technology and booking infrastructure operate as a single revenue engine.
Case Study: Scaling the Direct Channel
A structured performance system allowed a tourism operator to significantly increase direct online bookings while reducing dependency on intermediaries. Achieved through the alignment of paid media, booking infrastructure and revenue visibility, not increased spend.
+168% growth in direct online reservations
Perguntas frequentes
Sem segredos nem métricas de vaidade. Entenda como transformamos o seu orçamento de marketing em reservas confirmadas.
We recommend a level of media spend that allows meaningful data to emerge and informed decisions to be made. For most tourism operators, budgets below a certain threshold slow learning, limit optimisation and delay results. The exact level depends on demand, seasonality and product structure, not on arbitrary minimums.
Most paid media fails because it’s activated too early. We don’t start with traffic. We start by making sure performance can exist, and only then does investment make sense. If results can’t be observed with confidence, spend stays off.
OTAs are part of the landscape. The question isn’t whether they should exist, but where they sit in your distribution strategy. Our work is focused on protecting branded demand and ensuring that direct bookings remain the most profitable and strategically valuable channel over time.
We don’t sell guarantees. What we provide is control, over data, decisions and investment efficiency. By working from historical signals, realistic benchmarks and continuous calibration, performance becomes predictable over time. Client longevity in the tourism sector is the clearest indicator that this approach holds.
Growth is a decision,
not a bet.
When the system is ready, growth becomes a decision, not a gamble.
Social Ads & Desire Architecture
In experience-led tourism, conversion starts with visual impact. We use social platforms to activate demand at the right moment, supporting travelers who are already in-destination or actively planning their trip, without interrupting the decision flow.
Context-Aware Targeting: Activation based on travel behaviour and situational signals, not broad demographic assumptions
Dynamic Experience Remarketing: If a traveler explored a specific experience, that exact experience is what we reintroduce, never a generic ad
Performance-Driven Creative Systems: Visual formats designed to stop the scroll and naturally transition toward booking intent