Point of Sale Optimisation for Direct Sales Growth
Unlike most of the market, this operator already generated most of its bookings through its own point of sale.
We streamlined on-site sales and reinforced brand control against OTA competition.
+42%
Year-over-year growth in direct channels (Website and Point of Sale), reducing dependency on third-party platforms.
The Challenge: Intraday Demand Peaks
In the Douro, demand doesn’t build gradually, it arrives all at once. For this established operator in Pinhão, large groups of visitors would converge within short time windows, putting immediate pressure on on-site operations.
Sales depended on queues, handwritten vouchers, and staff absorbed by manual processes instead of focusing on the guest experience.
The real constraint: limited operational capacity meant that, on peak days, availability had to be restricted on OTAs. Revenue was capped not by demand, but by the ability to process it efficiently.
From Queues to Distributed Sales
Total Mobility: Every guide became a mobile point of sale. With integrated POS and tablets, sales moved directly to the station platform, removing the need for a fixed counter and eliminating queues.
Self-Service Sales: We introduced fast-track purchase flows using QR codes, allowing visitors to buy tickets independently while waiting, without staff involvement.
Ecosystem Synchronisation: Boats, vehicles, and third-party channels were brought into a single real-time inventory, ensuring availability stayed aligned across all sales points.
From Chaos to Predictability
The reorganisation of the point of sale and the digitisation of core processes created impact beyond the direct channel, driving structured growth across the entire operation.
+168%
Online Direct Bookings
+217%
OTA Growth
+109%
Total Revenue YoY
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