We’re not an agency.
We’re a growth partner.
For over 15 years, we’ve worked with tourism operators to connect technology, performance and operations. The focus is simple: build systems that run smoothly day-to-day and support sustainable growth over time.
Our integrated method
In tourism, marketing breaks down when operations are fragmented. Disconnected systems, manual work and an over-reliance on OTAs quickly become barriers to growth.
At PRIMARIU, we work in an integrated way to solve these issues at the root. Our approach is built on two clear pillars: technology and performance.
Travel Tech, Translated. Performance, Delivered.
First, we organise the operational and technical foundation — booking systems, integrations and automation. Then, we activate performance to drive direct bookings, efficiency and predictability.
We don’t sell isolated services. We build systems that connect technology, data and execution.
Real work, real outcomes
Projects with tourism operators where operations, technology and performance have a direct impact on results.
Strategic leadership
PRIMARIU is led by a multidisciplinary team with hands-on experience across technology, performance and tourism operations — close to execution and to the realities of work on the ground.
Paulo Amaral
Isabel Azevedo
Tiago Ferreira
Mariana Oliveira
Our leadership is backed by a multidisciplinary team across engineering, performance and conversion. We stay close to execution to make sure strategy turns into real, measurable outcomes.
Paulo Amaral
Turn operational chaos predictable growth
We’re ready to review your operation and identify clear, practical opportunities for improvement.
The first step to predictable growth starts here
Travel Tech & Performance Insights
Hands-on insights on travel technology, performance and operations.
